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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

Grahame R. Dowling

Why do some companies have better corporate reputations than others? And why do some companies that are not seen as particularly socially responsible have a good reputation? This book explains why both these phenomenon occur. In essence, the companies that win the reputation game are those that are seen by their key stakeholders as being ‘best at something’ and/or ‘best for somebody’. Being best at something means that they offer better quality and value ...Read more


 

 

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