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Make It New: The History of Silicon Valley Design

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Make It New: The History of Silicon Valley Design

Barry M. Katz

Make it New studies the formation of a professional design practice in California’s Silicon Valley and its role in the region’s “ecosystem of innovation.” In 1980, about midpoint in the story, the San Francisco Bay Area was at best a marginal presence in the design world. Today there are, arguably, more designers working in Northern California than anywhere else in ...Read more



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