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Tap: Unlocking the Mobile Economy

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Tap: Unlocking the Mobile Economy

Anindya Ghose

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, this two-way exchange can benefit both customers and businesses. Drawing on extensive research and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, ...Read more


 

 

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