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Gurus and OraclesThe Marketing of Information

Gurus and Oracles: The Marketing of Information

Miklos Sarvary

Published in print:
2011
Published Online:
August 2013
ISBN:
9780262016940
eISBN:
9780262301176
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016940.001.0001
Subject:
Business and Management, Knowledge Management

We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that ... More

Leading Open Innovation

Leading Open Innovation

Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald (eds)

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.001.0001
Subject:
Business and Management, Knowledge Management

In today’s competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation ... More

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