Jump to ContentJump to Main Navigation

View:

TapUnlocking the Mobile Economy

Tap: Unlocking the Mobile Economy

Anindya Ghose

Published in print:
2017
Published Online:
January 2018
ISBN:
9780262036276
eISBN:
9780262340427
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262036276.001.0001
Subject:
Business and Management, Marketing

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, ... More

View: