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Corporate Power in Global Agrifood Governance$
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Jennifer Clapp and Doris Fuchs

Print publication date: 2009

Print ISBN-13: 9780262012751

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262012751.001.0001

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Certification Standards and the Governance of Green Foods in Southeast Asia

Certification Standards and the Governance of Green Foods in Southeast Asia

(p.60) (p.61) 3 Certification Standards and the Governance of Green Foods in Southeast Asia
Corporate Power in Global Agrifood Governance

Steffanie Scott

Peter Vandergeest

Mary Young

The MIT Press

This chapter examines the certification standards for “green” foods in Southeast Asia. It highlights the role of transnational corporations in setting and enforcing standards that are required for local firms to export organic foods from this region to international markets, and their discursive power in framing “organics” as a key marketing point for Western markets. The chapter also describes the complex relations of transnational corporations with other actors such as the state, aid agencies, and farmers’ associations in the context of the fast-growing international market for organic foods.

Keywords:   green foods, certification standards, Southeast Asia, transnational corporations, organic foods, export, discursive power

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