This chapter reflects on Web activism and discusses how the use of the Web mobilizes resources to protest against any social issue. E-mobilizations and e-movements are two types of Web activism that can be termed e-tactics. The chapter begins with the protest organized by United for Peace and Justice (UFPJ) against the war in Iraq in 2007 and discusses how UFJP used its Website to mobilize resources to protest against the war. This sort of protest reflects on the Web activism where online tools were used to bring people into the streets for protest. The authors also shed additional light on affordances of the Web. An affordance can be defined as an action or a characteristic of actions that a technology enables through its design. Cost is the first major affordance of the Web, and the second major affordance allows coordinated action toward a common goal without physical togetherness.
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