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Digitally Enabled Social ChangeActivism in the Internet Age$
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Jennifer Earl and Katrina Kimport

Print publication date: 2011

Print ISBN-13: 9780262015103

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262015103.001.0001

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Making Action on the Cheap: Costs and Organizing

Making Action on the Cheap: Costs and Organizing

(p.99) 5 Making Action on the Cheap: Costs and Organizing
Digitally Enabled Social Change

Jennifer Earl

Katrina Kimport

The MIT Press

Social movement organizations (SMOs) have always played an important role in mobilizing people for protests and making them successful, and they serve as effective spokespersons for movements. SMOs also help organize other organizations and their members to make events with great participation. These SMOs also create and organize protest opportunities and provide training to protest organizers. This chapter discusses how the changing role of resources in Web activism reduces the cost of organizing protests and limits the role of SMOs.

Keywords:   social movement organizations, Web activism, costs, protests, organizers

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