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Disease Eradication in the 21st CenturyImplications for Global Health$
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Stephen L. Cochi and Walter R. Dowdle

Print publication date: 2011

Print ISBN-13: 9780262016735

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016735.001.0001

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Disease Eradication as a Springboard for Broader Public Health Communication

Disease Eradication as a Springboard for Broader Public Health Communication

Chapter:
(p.255) 18 Disease Eradication as a Springboard for Broader Public Health Communication
Source:
Disease Eradication in the 21st Century
Author(s):

Jeffrey Bates

Sherine Guirguis

Thomas Moran

Lieven Desomer

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262016735.003.0018

This chapter discusses the role and influence of mass media in public health communication. It also examines strategies and results from the Global Polio Eradication Initiative (GPEI) in India and Nigeria, and then presents key lessons to be applied to the design of future disease eradication efforts.

Keywords:   mass media, public health communication, GPEI, India, Nigeria, disease eradication

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