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Gurus and OraclesThe Marketing of Information$
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Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

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Introduction: The Information Industry

Introduction: The Information Industry

Chapter:
(p.vii) Introduction: The Information Industry
Source:
Gurus and Oracles
Author(s):

Miklos Sarvary

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262016940.003.0001

This introductory chapter discusses the theme of this volume which is about the marketing of information and the information industry. This volume examines the economics of information and the problems faced by information sellers. It investigates what information companies should do in order to create and sell information profitably and considers the application of the concepts of strategic analysis to the information industry. This volume also explores the evolution of the information business and explains that characteristics that define information products and services.

Keywords:   marketing of information, information industry, economics of information, strategic analysis, information business, information products, information services

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