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Leading Open Innovation$
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Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald

Print publication date: 2013

Print ISBN-13: 9780262018494

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262018494.001.0001

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Strategic Crowdsourcing: The Emergence of Online Distributed Innovation

Strategic Crowdsourcing: The Emergence of Online Distributed Innovation

Chapter:
(p.171) 11 Strategic Crowdsourcing: The Emergence of Online Distributed Innovation
Source:
Leading Open Innovation
Author(s):

J. Andrei Villarroel

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262018494.003.0204

This chapter describes crowdsourcing projects carried out by large numbers of geographically distributed individuals acting independently but contributing to a collective whole. It discusses the differences between traditional work and crowdsourcing work and highlights the competitive advantage of crowdsourcing. It proposes a model showing how open innovation squeezes firms to pay more attention to complex tasks that are less easily addressed by innovative individuals and groups. This chapter also shows how crowdsourcing is contributing to a significant evolution of the concept of open innovation.

Keywords:   crowdsourcing projects, open innovation, innovative individuals, competitive advantage, complex tasks

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