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Leading Open Innovation$
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Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald

Print publication date: 2013

Print ISBN-13: 9780262018494

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262018494.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use (for details see http://www.mitpress.universitypressscholarship.com/page/privacy-policy).date: 24 October 2017

The Future of Crowdsourcing: From Idea Contests to MASSive Ideation

The Future of Crowdsourcing: From Idea Contests to MASSive Ideation

Chapter:
(p.241) 14 The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
Source:
Leading Open Innovation
Author(s):

Johann Füller

Katja Hutter

Julia Hautz

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262018494.003.0309

This chapter examines the future of the crowdsourcing based on experience in the development of the software platform MASSive Ideation. It explains that unlike other idea contests for open innovation, MASSive Ideation enables the generation and evaluation of numerous ideas and supports their further elaboration into promising concepts with the collaboration of a large and geographically scattered crowd. This chapter speculates that more companies should consider the use of creative potential of crowds to enrich their innovation processes.

Keywords:   crowdsourcing, open innovation, MASSive Ideation, idea contests, software platform, innovation processes

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