- Title Pages
- 1 Introduction to Open Innovation
- 2 Open Innovation at Siemens AG
- 3 The Need for Speed: Fostering Strategic Agility for Renewed Growth
- 4 Leading Innovation
- 5 Open Innovation: Actors, Tools, and Tensions
- 6 Opening Organizations for Innovation
- 7 Cooperation for Innovation
- 8 User Innovation
- 9 Co-creation with Customers
- 10 Contributions by Developers
- 11 Strategic Crowdsourcing: The Emergence of Online Distributed Innovation
- 12 Educating Open Innovation Ambassadors
- 13 Viral Marketing on Facebook for a New Open Innovation Platform
- 14 The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
- 15 Open Manufacturing
- Epilogue: Learning to be More Competitive, More Cooperative, and More Innovative
- References and Further Reading
- Peter and Hannelore Pribilla’s Vision for Practical Research
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