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Leading Open Innovation
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Leading Open Innovation

Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald

Abstract

In today’s competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This book describes the ways that OI expands the space for innovation, ... More

Keywords: globalized market, firms, research and development, open innovation, Siemens, Nokia, Wikipedia, Hyve, innosabi, OI initiatives

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780262018494
Published to MIT Press Scholarship Online: August 2013 DOI:10.7551/mitpress/9780262018494.001.0001

Authors

Affiliations are at time of print publication.

Anne Sigismund Huff, editor

Kathrin M. Moslein, editor

Ralf Reichwald, editor

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Contents

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I Why and how open innovation works

1 Introduction to Open Innovation

Anne Sigismund Huff, Kathrin M. Möslein, and Ralf Reichwald

4 Leading Innovation

Rudolf Gröger

II Who contributes to open innovation?

6 Opening Organizations for Innovation

John Bessant, and Bettina von Stamm

8 User Innovation

Eric von Hippel

9 Co-creation with Customers

Frank Piller, and Christoph Ihl

III Trends in Open Innovation

12 Educating Open Innovation Ambassadors

Anne-Katrin Neyer, and Nizar Abdelkafi

13 Viral Marketing on Facebook for a New Open Innovation Platform

Catharina van Delden, and Nancy Wünderlich

14 The Future of Crowdsourcing: From Idea Contests to MASSive Ideation

Johann Füller, Katja Hutter, and Julia Hautz

15 Open Manufacturing

Mitchell M. Tseng

Epilogue: Learning to be More Competitive, More Cooperative, and More Innovative

Anne Sigismund Huff, Yves Doz, and Karim R. Lakhani