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The Interdisciplinary Science of Consumption$
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Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson

Print publication date: 2014

Print ISBN-13: 9780262027670

Published to MIT Press Scholarship Online: January 2015

DOI: 10.7551/mitpress/9780262027670.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use (for details see http://www.mitpress.universitypressscholarship.com/page/privacy-policy).date: 11 December 2017

How Expectancies Shape Consumption Experiences

How Expectancies Shape Consumption Experiences

Chapter:
(p.219) 12 How Expectancies Shape Consumption Experiences
Source:
The Interdisciplinary Science of Consumption
Author(s):

Plassmann Hilke

D. Wager Tor

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262027670.003.0012

In this chapter we review behavioral and neuroscientific studies that investigate how expectations shape our affective experience. Drawing on existing studies in the domain of negative affective experiences such as pain and positive affective experiences such as taste pleasantness, we suggest a multidisciplinary model of how expectancies alter our subjective consumption experience

Keywords:   Expectancy, Conceptual consumption, Placebo effects

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