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The Interdisciplinary Science of Consumption$
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Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson

Print publication date: 2014

Print ISBN-13: 9780262027670

Published to MIT Press Scholarship Online: January 2015

DOI: 10.7551/mitpress/9780262027670.001.0001

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How Expectancies Shape Consumption Experiences

How Expectancies Shape Consumption Experiences

(p.219) 12 How Expectancies Shape Consumption Experiences
The Interdisciplinary Science of Consumption

Plassmann Hilke

D. Wager Tor

The MIT Press

In this chapter we review behavioral and neuroscientific studies that investigate how expectations shape our affective experience. Drawing on existing studies in the domain of negative affective experiences such as pain and positive affective experiences such as taste pleasantness, we suggest a multidisciplinary model of how expectancies alter our subjective consumption experience

Keywords:   Expectancy, Conceptual consumption, Placebo effects

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