The Interdisciplinary Science of Consumption
The Interdisciplinary Science of Consumption
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Abstract
Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors’ drive to survive. But the psychological and neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in modern conditions of material abundance. Such phenomena as obesity, financial bubbles, hoarding, and shopping sprees suggest a mismatch between our instinct to consume and our current environment. This volume brings together research from psychology, neuroscience, economics, marketing, animal behavior, and evolution to explore the causes and consequences of consumption. Contributors consider such topics as how animal food-storing informs human consumption; the downside of evolved “fast and frugal” rules for eating; how future discounting and the draw toward immediate rewards influence food consumption, addiction, and our ability to save; overconsumption as social display; and the policy implications of consumption science.Taken together, the chapters make the case for an emerging interdisciplinary science of consumption that reflects commonalities across species, domains, and fields of inquiry. By carefully comparing mechanisms that underlie seemingly disparate outcomes, we can achieve a unified understanding of consumption that could benefit both science and society
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Front Matter
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Introduction: Toward an Interdisciplinary Science of Consumption
D. Preston Stephanie and others
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Evolutionary Perspectives
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1
Reciprocity in Primates
Sarah F. Brosnan and others
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2
The Fundamental Motives for Why We Buy
Griskevicius Vladas and others
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3
The Evolutionary Instincts of Homo consumericus
Saad Gad
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4
Myopia, Hyperbolic Discounting, and Mental Time Travel: Evolutionary Accounts of Lifetime Decisions
E. G. Lea Stephen
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1
Reciprocity in Primates
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Food, Foraging, and Saving
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5
Simple Heuristics for Deciding What to Eat
M. Todd Peter andL. Minard Sara
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6
Decisions, Memory, And The Neuroecology Of Food-Storing Birds
F. Sherry David
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7
The Psychology Of Acquisitiveness
D. Preston Stephanie andD. Vickers Brian
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8
Tightwads, Spendthrifts, and the Pain of Paying: New Insights and Open Questions
I. Rick Scott
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5
Simple Heuristics for Deciding What to Eat
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Neurobiological Perspectives
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9
Appetite, Consumption, and Choice in the Human Brain
Knutson Brian andKarmarkar Uma
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10
Incentive Salience in Addiction and Over-Consumption
Michael J. F. Robinson and others
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11
Balancing Consumption: Brain Insights from PleasureCycles
L. Kringelbach Morten
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12
How Expectancies Shape Consumption Experiences
Plassmann Hilke andD. Wager Tor
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9
Appetite, Consumption, and Choice in the Human Brain
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Consumption Across the Life Span
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13
The Development of Saving
Webley Paul
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14
Consumer Behavior Across the Life Span: A Life History Theory Perspective
Mittal Chiraag and others
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15
Older Adults as Consumers: An Examination of Differences by Birth Cohort
Webster Noah J. and others
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16
Consumption as Pollution: Why Other People's Spending Matters
Frank Robert H.
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13
The Development of Saving
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End Matter
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