Jump to ContentJump to Main Navigation
Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
Users without a subscription are not able to see the full content.

Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use (for details see http://www.mitpress.universitypressscholarship.com/page/privacy-policy).date: 18 November 2017

Managing Corporate Reputations: Top Down

Managing Corporate Reputations: Top Down

Chapter:
(p.117) 7 Managing Corporate Reputations: Top Down
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0007

The traditional way to create a good corporate reputation is to create statements of vision, mission and values and hope that employees take notice and behave accordingly. Sometimes companies also appoint a Chief Reputation Officer to advise about reputation enhancing activities. However, the variety of corporate scandals in recent years clearly illustrates the limitations of this approach. The approach advocated in this chapter is to create and implement a ‘reputation rule’ that rewards behaviour that enhances a good reputation and punishes behaviour that depreciates a company’s good name.

Keywords:   Managing by values, Managing by a reputation rule, Prioritising stakeholders, Roles of the CEO

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.