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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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Measuring Corporate Reputations: Keeping Score

Measuring Corporate Reputations: Keeping Score

Chapter:
(p.139) 8 Measuring Corporate Reputations: Keeping Score
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0008

This chapter explores the old saying that “what is measured improves”. It presents different ways that corporate reputations are measured and some new ways that may be used in the future.

Keywords:   Best-worst measures, Media analysis, Off-the-shelf measures, Customised measures

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