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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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Distracting Reputation Myths

Distracting Reputation Myths

Chapter:
(p.187) 10 Distracting Reputation Myths
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0010

The scholarly and management consulting literatures routinely tell companies what they should do in order to create a good reputation. However a problem with much of this advice is that it is not supported with reliable evidence or it is routinely violated by companies that have a good corporate reputation. This chapter explores myths like corporate transparency and being more socially responsible.

Keywords:   Corporate social responsibility, Corporate transparency, Winning a beauty contest, Reputation as an intangible asset

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