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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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Epilogue

Epilogue

Chapter:
(p.227) Epilogue
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0012

To finish the book, let me state what I consider to be the biggest challenge facing companies that want to play the corporate reputation game. It is simply to get people inside and outside the company to use corporate reputation as an important determinant of their choice of which companies to work for and to engage with. If more people demand that companies be more reputable, then more companies will become more reputable, and the market for corporate reputation will grow....

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