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Crowdsourced Health: How What You Do on the Internet Will Improve Medicine

Elad Yom-Tov

Abstract

This book shows how data people leave on the Internet is being employed to answer questions of health and medicine. When we use search engines such as Google or Bing, post messages on social networks, read email or browse the web, we generate a digital trail that is reflective of our activities both online and offline. In the last few years, these digital trails have been used to advance medical research in a variety of ways, including the discovery new side effects of medical drugs, demonstration of the links between eating disorders and the portrayal of celebrities in the media, and the moni ... More

Keywords: Medicine, Health, Big data, Internet data, Privacy, Public health, Search engines, Social media

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780262034500
Published to MIT Press Scholarship Online: September 2016 DOI:10.7551/mitpress/9780262034500.001.0001

Authors

Affiliations are at time of print publication.

Elad Yom-Tov, author