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Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong

Luis Perez-Breva


Society celebrates innovation after the fact. It is a revisionist exercise, and little is said about how to innovate. Aspiring innovators are told to get a big idea and a team and build a show-and-tell for potential investors. But that conflates innovation, entrepreneurship, publicizing an idea, and fundraising; it does not clue aspiring innovators on how to begin. Innovating shows how actually to get started and innovate for impact and scale—a skill you can practice and master through learning. It is a doer’s approach for the explorers of our time, developed over a decade at MIT and internati ... More

Keywords: Innovation Prototyping Kit, Innovating, Problem solving, Prototyping, Scaling up, Entrepreneur, Doer, Mastering Risk, Technology, Engineering

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780262035354
Published to MIT Press Scholarship Online: September 2017 DOI:10.7551/mitpress/9780262035354.001.0001


Affiliations are at time of print publication.

Luis Perez-Breva, author
Massachusetts Institute of Technology