This introductory chapter begins with an explanation of the motivation behind the present volume. The author goes back to sometime in late 2009 or early 2010, when he first heard the phrase “we live in an era of smart phones and stupid people.” He recalls being both very amused and intellectually intrigued by this statement, not so much about what smartphones would eventually do to human intelligence, but more by how it could become an exceptional source of intelligence for businesses. The chapter then sets out the book's purpose, which is to demystify the mobile economy and take the uncertainty out of the process of harnessing the power of mobile data and delivering value to consumers. It concludes with an overview of the three parts of the book.
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