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TapUnlocking the Mobile Economy$
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Anindya Ghose

Print publication date: 2017

Print ISBN-13: 9780262036276

Published to MIT Press Scholarship Online: January 2018

DOI: 10.7551/mitpress/9780262036276.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use (for details see http://www.mitpress.universitypressscholarship.com/page/privacy-policy).date: 25 May 2018

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Tap
Author(s):

Anindya Ghose

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262036276.003.0001

This introductory chapter begins with an explanation of the motivation behind the present volume. The author goes back to sometime in late 2009 or early 2010, when he first heard the phrase “we live in an era of smart phones and stupid people.” He recalls being both very amused and intellectually intrigued by this statement, not so much about what smartphones would eventually do to human intelligence, but more by how it could become an exceptional source of intelligence for businesses. The chapter then sets out the book's purpose, which is to demystify the mobile economy and take the uncertainty out of the process of harnessing the power of mobile data and delivering value to consumers. It concludes with an overview of the three parts of the book.

Keywords:   smartphones, business intelligence, mobile economy, consumer behavior

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