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TapUnlocking the Mobile Economy$
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Anindya Ghose

Print publication date: 2017

Print ISBN-13: 9780262036276

Published to MIT Press Scholarship Online: January 2018

DOI: 10.7551/mitpress/9780262036276.001.0001

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The Growing Intimacy between Us and Our Devices

The Growing Intimacy between Us and Our Devices

Chapter:
(p.181) 13 The Growing Intimacy between Us and Our Devices
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Tap
Author(s):

Anindya Ghose

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262036276.003.0014

This chapter predicts that several emerging technologies will soon be integrated with the mobile ecosystem and further amplify the power of the nine forces discussed in this book. All these technologies will create captive audiences, enhance connectivity, harness more robust data from new sources, and offer better experiences. Business solutions will thrive in the mobile ecosystem, which will remain the hub for many applications and will power amazing business and societal solutions. Some of the biggest advancements will come via wearable technologies that will harness consumers' biometric, neurological, and physiological data, giving birth to a new force that leverages a consumer's physical state of being.

Keywords:   mobile technologies, wearable technologies, mobile economy, mobile advertising, marketing, consumer behavior, emerging technology

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