This chapter discusses how the nature of consumption is being affected and altered by software in a number of ways. It begins by examining the ways in which the nature of money has been reshaped by software and highlights the fact that software enables money to perform all of its traditional functions and also extends its use in new ways by virtualizing it. The chapter discusses the role played by code in changing the spatial relations of how and where people buy goods and services, and defines all six forms of presumption of media and products, which include content presumption, architectural presumption, market presumption, and self-service presumption. It examines the impact of coding on logistical networks and organizational structures of consumption, as well as on the regulation of consumption practices.
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