This introductory chapter discusses the theme of this volume which is about the measurement of product variety of imports and exports and the gains from trade due to product variety. The contents of this volume were delivered as the Zeuthen Lectures at the University of Copenhagen in April 2007 and at the University of Nottingham in April 2008. This volume examines consumer benefits from import variety, producer benefits from export variety, the extensive margin of trade and country productivity and the role of product variety on the measurement of real gross domestic product (GDP).
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