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Ludwig, W., & Schott, G. (2011-06-17). Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information. In Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020. : The MIT Press. Retrieved 28 Jul. 2021, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262016032.001.0001/upso-9780262016032-chapter-018.