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Sarvary, M. (2011-12-16). Decisions and Information. In Gurus and Oracles: The Marketing of Information. : The MIT Press. Retrieved 11 Apr. 2021, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262016940.001.0001/upso-9780262016940-chapter-3.