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Dowling, G. (2016-05-27). Strategy-Led Corporate Reputations. In Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage. : The MIT Press. Retrieved 23 Apr. 2021, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262034463.001.0001/upso-9780262034463-chapter-004.