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Verganti, R. (2017-01-27). Competing through Meaning: The Value for Businesses. In Overcrowded: Designing Meaningful Products in a World Awash with Ideas. : The MIT Press. Retrieved 4 Jul. 2022, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262035361.001.0001/upso-9780262035361-chapter-003.