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Payne, A., Scharf, K., & Smith, S. (2017-03-01). Individual Fundraising: The Power of the Personal. In Social Economics: Current and Emerging Avenues. : The MIT Press. Retrieved 24 Sep. 2021, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262035651.001.0001/upso-9780262035651-chapter-014.