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Livingstone, S. (2014-02-28). Identifying the Interests of Digital Users as Audiences, Consumers, Workers, and Publics. In Media Technologies: Essays on Communication, Materiality, and Society. : The MIT Press. Retrieved 24 Sep. 2021, from https://mitpress.universitypressscholarship.com/view/10.7551/mitpress/9780262525374.001.0001/upso-9780262525374-chapter-12.