Jump to ContentJump to Main Navigation
Chips and ChangeHow Crisis Reshapes the Semiconductor Industry$
Users without a subscription are not able to see the full content.

Clair Brown and Greg Linden

Print publication date: 2009

Print ISBN-13: 9780262013468

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262013468.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 03 July 2022

Consumer Price Squeeze

Consumer Price Squeeze

(p.77) Crisis 4 Consumer Price Squeeze
Chips and Change

Clair Brown

Greg Linden

The MIT Press

This chapter surveys the semiconductor market’s evolution toward consumer purchases of PCs, cell phones, game consoles, and mobile devices, and chronicles how that purchasing power moved from corporate- to consumer-based, spurred by the use of the internet. It was the internet, due to its broad appeal, that moved what were once separate markets into a whole, which is most evident in the way technologies overlap today, whereby cell phones and videogame consoles are seen as consumers of diverse forms of multimedia. The chapter then reveals the challenges which the consumer market poses to chip producers, namely that they are more price oriented, trendsetting, and fragmented than ever before. In conclusion, it is argued that the rise in consumerization of chip markets has placed a declining price pressure against the rising cost pressures, hence firms will have to find certain means through which to maintain their costs.

Keywords:   chip producers, consumer market, consumerization, chip markets, semiconductor market

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.