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The Environmental Politics of Sacrifice$
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Michael Maniates and John M. Meyer

Print publication date: 2010

Print ISBN-13: 9780262014366

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262014366.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 12 June 2021

Bikes, Sticks, Carrots

Bikes, Sticks, Carrots

Chapter:
(p.247) 11 Bikes, Sticks, Carrots
Source:
The Environmental Politics of Sacrifice
Author(s):

Justin Williams

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262014366.003.0100

This chapter explores the relational dimensions of bicycles, preference, and sacrifice. It analyzes how a series of structural decisions forced people to use automobiles instead of cycling. These decisions made cycling difficult and unlikely and placed cars at the centre. The author examines the recent resurgence of cycling, which is believed to have challenged the assumed preference for driving. Furthermore, the metaphorical and proverbial symbolism of carrot and stick is discussed as a way of promoting the wider adoption of cycling for environmental sustainability.

Keywords:   bicycles, cycling, cars, driving, environmental sustainability

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