This introductory chapter sets out the book’s purpose, which is to examine the multiple causes of growth of the online game industry in Korea. First, it explains why and how the Korean government adopted new economic and cultural policies to develop the online game sector as a cutting-edge business and cultural icon. Second, it considers the role of Korean and foreign-based transnational corporations in the online game industry. Third, it explicates the nature of the relationship between online game systems and the broader structure of Korean society, examining the pattern of ownership and production in the game industries, and analyzing these patterns within the overall context of social and economic power relations. Finally, it articulates whether the apparently flourishing online game corporations in Korea will continue to thrive. An overview of the subsequent chapters is also presented.
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