From the Cottage Industry to Transnational Media Giants
From the Cottage Industry to Transnational Media Giants
This chapter examines the structural transnationalization of the online game industry, recent trends of transnational corporations (TNCs), and their engagement in the online game industry to determine whether these trends confirm that TNCs play pivotal roles in the cultural market. To understand fully the nature of transnationalization, the focus is on capital flow, people and financing, and the ways in which the online game industry has developed its transnationalization process. The chapter also explores whether emerging online game firms, as part of the new cultural industry in non-Western countries, in particular Korea and China, have changed the traditional form of the global flow of cultural products and capital—from Western countries to non-Western countries—by blurring the dichotomy of the West and the East. In other words, it discusses whether the transnationalization of the online game industry has promoted a shift of traditional interpretations of cultural dominance by Western countries in the global market in the midst of globalization.
Keywords: online game industry, online games, structural transnationalization, cultural products, Western countries, cultural influence
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