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Beyond ConsensusImproving Collaborative Planning and Management$
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Richard D. Margerum

Print publication date: 2011

Print ISBN-13: 9780262015813

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262015813.001.0001

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Producing Results through Social Networks

Producing Results through Social Networks

(p.181) 7 Producing Results through Social Networks
Beyond Consensus

Richard D. Margerum

The MIT Press

This chapter, which focuses on the role of social networking among the participants of a collaborative initiative to produce the desired results, examines the concept of such networks and the resulting opportunities for collaborative initiatives. It discusses the factors necessary for assessing implementation of such a network, including ways in which these elements can be measured. Social networks have many characteristics that create opportunities for collaborative efforts and help with proper implementation, and create social norms to promote certain social behavior, thus helping citizens to solve common problems in an effective manner. They also play a key role in promoting communication and trust among members of a network, and assist in the proper implementation of a collaborative initiative, producing the desired results and success.

Keywords:   social networks, collaborative initiative, social norms, communication, social behavior

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