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Competitive StrategyOptions and Games$
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Benoît Chevalier-Roignant and Lenos Trigeorgis

Print publication date: 2011

Print ISBN-13: 9780262015998

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262015998.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 06 April 2020

The Strategy Challenge

The Strategy Challenge

Chapter:
(p.1) 1 The Strategy Challenge
Source:
Competitive Strategy
Author(s):

Benoît Chevalier-Roignant

Lenos Trigeorgis

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262015998.003.0001

This chapter first discusses the changing corporate environment, highlighting the need for firms to be careful when formulating their corporate strategies in an uncertain, competitive environment. It then explains how an understanding of competitive strategy in terms of sound economic principles is useful to managers. It presents two complementary but separate perspectives on strategy (corporate finance and game theory). Next, it addresses the need for an integrative approach to corporate strategy, followed by an overview of the subsequent chapters.

Keywords:   corporate environment, competitive strategy, corporate finance, game theory, corporate strategy

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