The Strategy Challenge
The Strategy Challenge
This chapter first discusses the changing corporate environment, highlighting the need for firms to be careful when formulating their corporate strategies in an uncertain, competitive environment. It then explains how an understanding of competitive strategy in terms of sound economic principles is useful to managers. It presents two complementary but separate perspectives on strategy (corporate finance and game theory). Next, it addresses the need for an integrative approach to corporate strategy, followed by an overview of the subsequent chapters.
Keywords: corporate environment, competitive strategy, corporate finance, game theory, corporate strategy
MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
