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Benoît Chevalier-Roignant and Lenos Trigeorgis

Print publication date: 2011

Print ISBN-13: 9780262015998

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262015998.001.0001

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Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage

(p.47) 2 Strategic Management and Competitive Advantage
Competitive Strategy

Benoît Chevalier-Roignant

Lenos Trigeorgis

The MIT Press

This chapter reviews the main strategic management paradigms used to analyze or explain a firm’s performance in creating value for shareholders. It discusses how limited access to a market and the existence of entry barriers can enhance a firm’s profitability. It describes Porter’s five-forces paradigm and how it can help structure market analysis. It also explains how, within a given industry, a firm can build competitive advantage through production efficiency (cost leadership), branding (differentiation leadership), or a focus strategy. Finally, the chapter discusses the importance of sustaining competitive advantage dynamically.

Keywords:   firm value creation, profitability, industry analysis, production efficiency, branding, focus strategy

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