Introduction: The Information Industry
Introduction: The Information Industry
This introductory chapter discusses the theme of this volume which is about the marketing of information and the information industry. This volume examines the economics of information and the problems faced by information sellers. It investigates what information companies should do in order to create and sell information profitably and considers the application of the concepts of strategic analysis to the information industry. This volume also explores the evolution of the information business and explains that characteristics that define information products and services.
Keywords: marketing of information, information industry, economics of information, strategic analysis, information business, information products, information services
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