Jump to ContentJump to Main Navigation
Gurus and OraclesThe Marketing of Information$
Users without a subscription are not able to see the full content.

Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 19 May 2022

Introduction: The Information Industry

Introduction: The Information Industry

(p.vii) Introduction: The Information Industry
Gurus and Oracles

Miklos Sarvary

The MIT Press

This introductory chapter discusses the theme of this volume which is about the marketing of information and the information industry. This volume examines the economics of information and the problems faced by information sellers. It investigates what information companies should do in order to create and sell information profitably and considers the application of the concepts of strategic analysis to the information industry. This volume also explores the evolution of the information business and explains that characteristics that define information products and services.

Keywords:   marketing of information, information industry, economics of information, strategic analysis, information business, information products, information services

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.