Introduction: The Information Industry
Introduction: The Information Industry
This introductory chapter discusses the theme of this volume which is about the marketing of information and the information industry. This volume examines the economics of information and the problems faced by information sellers. It investigates what information companies should do in order to create and sell information profitably and considers the application of the concepts of strategic analysis to the information industry. This volume also explores the evolution of the information business and explains that characteristics that define information products and services.
Keywords: marketing of information, information industry, economics of information, strategic analysis, information business, information products, information services
MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
