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Gurus and OraclesThe Marketing of Information$
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Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

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(p.155) 9 Conclusion
Gurus and Oracles

Miklos Sarvary

The MIT Press

This chapter considers the history and future of information markets. It suggests that the advent of language played a key role in major technological developments and highlights its efficiency in connecting the members of society. It also discusses the role of the Internet in allowing millions of people to interact with each other, sharing voice and text but also pictures, video and other rich media. This chapter also considers the evolution of the World Wide Web into a knowledge medium, where new content emerges from users’ collective contributions.

Keywords:   information markets, language, Internet, World Wide Web, knowledge medium, technological developments

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