Jump to ContentJump to Main Navigation
Gurus and OraclesThe Marketing of Information$
Users without a subscription are not able to see the full content.

Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 24 June 2022

Decisions and Information

Decisions and Information

(p.9) 2 Decisions and Information
Gurus and Oracles

Miklos Sarvary

The MIT Press

This chapter describes how people use information in making decisions, which could be considered as an analysis of consumer behavior which constitutes the basis of all demand analysis. It explains that information only has value to a decision maker if it has the potential to change his decision and that the exact value of information cannot be calculated without knowing the details of the corresponding decision. It also contends that information has three key perceived choice attributes which include reliability, independence, and price.

Keywords:   information, decision making, consumer behavior, demand analysis, reliability, independence, price

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.