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Gurus and OraclesThe Marketing of Information$
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Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

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Competitive Pricing of Information

Competitive Pricing of Information

(p.27) 3 Competitive Pricing of Information
Gurus and Oracles

Miklos Sarvary

The MIT Press

This chapter examines competitive pricing of information and how information firms respond to the behavior of decision markers. It analyzes information products that are considered complements or substitutes and describes how firms formulate competitive pricing under these two scenarios. The analysis reveals that the basic properties of information have a significant qualitative impact on how sellers of information compete or avoid competition. This chapter also highlights the difficulty of regulating information markets.

Keywords:   information products, competitive pricing, complements, substitutes, competition, information markets

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