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Gurus and OraclesThe Marketing of Information$
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Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

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The Information Value Chain

The Information Value Chain

(p.71) 5 The Information Value Chain
Gurus and Oracles

Miklos Sarvary

The MIT Press

This chapter examines the information value chain in order to determine how different players in the information business interact in adding value to help clients make decisions. It discusses various information-selling formats and considers the taxonomy of information products, the difference between selling data and selling knowledge. It suggests that the value chain of the information industry essentially corresponds to the data-information-knowledge continuum and that firms need to decide where they compete in the information value chain.

Keywords:   information business, value chain, information-selling formats, information products, information industry, data-information-knowledge continuum

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