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Gurus and OraclesThe Marketing of Information$
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Miklos Sarvary

Print publication date: 2011

Print ISBN-13: 9780262016940

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262016940.001.0001

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Networks, Interfaces, and Search

Networks, Interfaces, and Search

(p.91) 6 Networks, Interfaces, and Search
Gurus and Oracles

Miklos Sarvary

The MIT Press

This chapter examines the physical distribution of information and knowledge. It discusses the various channels, including networks, interfaces and search, that connect information buyers and sellers and describes the major changes in these channels in recent years. It explores the link between information distribution technology and the firm’s business model, analyzes the tricky question concerning how information should be presented to its final consumers and evaluates recent views on networks and search technologies.

Keywords:   distribution of information, distribution of knowledge, networks, interfaces, search technologies, business model

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