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Gurus and Oracles – The Marketing of Information - MIT Press Scholarship Online
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Gurus and Oracles: The Marketing of Information

Miklos Sarvary


We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. This book describes the information industry—the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, domina ... More

Keywords: Information Age, knowledge economy, economic decisions, data, decision makers, Thomson Reuters, carrier pigeons, stock market, Google, Facebook

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780262016940
Published to MIT Press Scholarship Online: August 2013 DOI:10.7551/mitpress/9780262016940.001.0001


Affiliations are at time of print publication.

Miklos Sarvary, author