The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
This chapter examines the future of the crowdsourcing based on experience in the development of the software platform MASSive Ideation. It explains that unlike other idea contests for open innovation, MASSive Ideation enables the generation and evaluation of numerous ideas and supports their further elaboration into promising concepts with the collaboration of a large and geographically scattered crowd. This chapter speculates that more companies should consider the use of creative potential of crowds to enrich their innovation processes.
Keywords: crowdsourcing, open innovation, MASSive Ideation, idea contests, software platform, innovation processes
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