Jump to ContentJump to Main Navigation
Leading Open Innovation$
Users without a subscription are not able to see the full content.

Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald

Print publication date: 2013

Print ISBN-13: 9780262018494

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262018494.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 04 July 2022

The Future of Crowdsourcing: From Idea Contests to MASSive Ideation

The Future of Crowdsourcing: From Idea Contests to MASSive Ideation

(p.241) 14 The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
Leading Open Innovation

Johann Füller

Katja Hutter

Julia Hautz

The MIT Press

This chapter examines the future of the crowdsourcing based on experience in the development of the software platform MASSive Ideation. It explains that unlike other idea contests for open innovation, MASSive Ideation enables the generation and evaluation of numerous ideas and supports their further elaboration into promising concepts with the collaboration of a large and geographically scattered crowd. This chapter speculates that more companies should consider the use of creative potential of crowds to enrich their innovation processes.

Keywords:   crowdsourcing, open innovation, MASSive Ideation, idea contests, software platform, innovation processes

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.