This chapter examines issues concerning open innovation users. It analyzes user innovation in different organizations and shows that innovations occur in many different settings. It contends that people responding to their own and others’ needs can be the source of smart ideas but it is the “lead users” that are often more visionary and more effective in helping organizational leaders understand trends in the market. This chapter also suggests that open user innovation is an institution that competes with and can displace producer innovation in many parts of the economy.
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