Jump to ContentJump to Main Navigation
Leading Open Innovation$
Users without a subscription are not able to see the full content.

Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald

Print publication date: 2013

Print ISBN-13: 9780262018494

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262018494.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 04 July 2022

Co-creation with Customers

Co-creation with Customers

(p.139) 9 Co-creation with Customers
Leading Open Innovation

Frank Piller

Christoph Ihl

The MIT Press

This chapter examines the tools available for companies that want to involve customers in open innovation initiatives. It explains that leaders must be able to identify suitable targets for co-creation and understand how to integrate co-creation with organizational processes. It discusses a proposed framework for structuring customer co-creation and provides examples from different companies including Fujitsu Computers, Emporia Telecom, and Muji. This chapter also considers the potential problems and organizational barriers in getting customers involved with such processes as product design, production, and marketing.

Keywords:   open innovation, customers, customer co-creation, organizational processes, organizational barriers, product design, marketing

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.