One of the key ideas that this concluding chapter highlights is that during its peak, the story of the ringtone represented a moment of capture of consumers, capital, and the media by a phenomenon that was inextricable from the broader, overlapping histories of global cultural consumption. The ringtone was an event situated in the dynamics of fads. The chapter discusses the possible future direction of “mobile music” and entertainment. It also addresses “cloud computing” and brings together the book's conclusions.
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