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The Ringtone DialecticEconomy and Cultural Form$
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Sumanth Gopinath

Print publication date: 2013

Print ISBN-13: 9780262019156

Published to MIT Press Scholarship Online: January 2014

DOI: 10.7551/mitpress/9780262019156.001.0001

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(p.269) Epilogue
The Ringtone Dialectic

Sumanth Gopinath

The MIT Press

One of the key ideas that this concluding chapter highlights is that during its peak, the story of the ringtone represented a moment of capture of consumers, capital, and the media by a phenomenon that was inextricable from the broader, overlapping histories of global cultural consumption. The ringtone was an event situated in the dynamics of fads. The chapter discusses the possible future direction of “mobile music” and entertainment. It also addresses “cloud computing” and brings together the book's conclusions.

Keywords:   mobile music, cultural consumption, fad, cloud computing, KW

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