Jump to ContentJump to Main Navigation
The Ringtone DialecticEconomy and Cultural Form$
Users without a subscription are not able to see the full content.

Sumanth Gopinath

Print publication date: 2013

Print ISBN-13: 9780262019156

Published to MIT Press Scholarship Online: January 2014

DOI: 10.7551/mitpress/9780262019156.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 26 September 2021

What's in a Name? Race and the Ringtone's Revival in (Un-)Popular Music

What's in a Name? Race and the Ringtone's Revival in (Un-)Popular Music

(p.241) 9 What's in a Name? Race and the Ringtone's Revival in (Un-)Popular Music
The Ringtone Dialectic

Sumanth Gopinath

The MIT Press

This chapter discusses the ways that mobile telephony appears to have assumed a significant role in black society, crossing class divisions between black middle class and black working class society, making African Americans a lucrative market of mobile consumers. The cell phone ringtone pays a central role, resulting in the ringtone's “racialization” in the United States, with popular music the primary terrain of transformation. The chapter also highlights the conjunction of entertainment and communication in this context, as well as references to ringtones and mobile communication in popular music.

Keywords:   popular music, ringtone, mobile consumers, racialization, popular music, African American

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.